Every year, as the holidays approach, you may be asking yourself the same questions: Who should I give a customer gift to? What type of gift? Should you go for the traditional or innovate? The answers in the following lines.
The customer gift: the goal
It is immediately obvious that as a company, the fact that you offer a customer gift is a way of keeping your customers loyal, of pleasing them, of thanking them, of letting them know that you are indebted to them or of marking your presence at their side. It is also a custom that has the advantage of maintaining relationships, especially business relationships.
However, you should be careful not to overdo it so as not to annoy your customers. You also need to know a bit more about them in order to offer a gift at the right price and at the right time. At the same time, you can take the opportunity to market the gift by putting your logo or slogan.
When to offer a customer gift?
You can do this throughout the year by taking advantage of an occasion such as a birthday, bank holidays, Father's Day or Mother's Day, etc. A well-timed customer gift is a point you have scored.
When the festive season is just around the corner, a Christmas-themed gift is an excellent way to show your appreciation for the loyalty of your customers, who will in turn have more confidence in your company. If it's a New Year's gift, you're underlining your desire to continue working together in the New Year.
Who to give the gift to and at what price?
A customer gift It is not necessarily for your customers, who are the source of your annual turnover. You also need to think about your staff and partners who are essential to the smooth running of your business. This could be a director or manager, or even an assistant or accountant.
It is also important not to be too expensive. The price of a gift is not significant, as only its value counts. The general rule is not to exceed 1 % of profits for gifts.
What kind of customer gift?
People are more sensitive to gifts that have a particular (non-pecuniary) value. Like customer giftYou do not have to limit yourself to conventional and serious articles.
If you have a good relationship with a customer, play on the sensitivity by choosing the gift that will touch their affect so that the relationship is enhanced. After that, you can always opt for the great classics that are very popular: chocolate boxa bottle of winea watch (for private customers)...
In addition, companies are currently focusing more on promotional items to appeal to the sensibilities of their customers while increasing their visibility to prospects.
