Communication through objects is an effective marketing strategy. Did you know that 90% of people who receive a promotional goodie remember the brand name? 82% of them have a better opinion of the company. These figures clearly show that offering a promotional gadget to customers, employees and business partners is a growth lever for your company. But you still need to know how to choose your corporate goodies. Here are the criteria to look for!
Useful corporate goodies
The purpose of giving a business gift is to show your gratitude to the people who contribute to the development of your company. But a business gift also serves to increase the visibility of your brand, in other words to sell better. To achieve this goal, it is essential to choose useful business goodies. We also advise you to choose original goodies to surprise the recipients. A good corporate gift is an advertising gadget that people use as often as possible.
Innovative corporate goodies
Do you want to offer a useful corporate goodie to your prospects, consumers, colleagues, suppliers and business partners? Go for an innovative corporate goodie. You can choose from a range of original goodies and find the most innovative goodie idea. Why not a high-tech goodie like a USB stick goodie or Bluetooth headphones? These are high-tech goodies that everyone uses on a daily basis. They are technological business gifts that the recipients will certainly appreciate. They will be delighted to receive such promotional goodies from you.
A unique corporate goodie
To ensure that the people you give your corporate goodies to use them very often, make sure you give them something that is out of the ordinary. We even advise you to do some competitive research to find out what others are offering to prospects and customers. This strategy allows you to find a goodie idea that stands out. Even if your advertising goodies is innovative, people may not use it if they have a duplicate.
An office goodie
Advertising office supplies are always very useful for professionals, but also for private individuals. Here again, it is quite possible to opt for original goodies such as a personalised weather station, a pencil cup with an extraordinary design, a multifunctional pen holder with logo, etc. If you want to give your prospects, customers, employees and business partners a high-tech goodie, the USB goodie stick is perfect, as is the powerbank or the induction smartphone charger.
Original goodies
As we have just suggested, an original corporate goodie is an advertising object that people like. It is therefore more likely to be used. But original goodies are also atypical items that help you to make an impression. Finding an original goodie idea allows you to make a name for yourself through a personalised gadget. It is a powerful marketing strategy to convert your prospects and retain your customers and employees. So, which advertising medium is out of the ordinary? Here are our suggestions:
Original high-tech goodies
Personalised high-tech corporate goodies are in vogue. They reflect the modernity and dynamism of your brand. With the plethora of customisable high-tech products available on the market, your objective is to find an original goodie, a technological advertising object that stands out. Why not a USB flash drive with a unique design? There are also goodies to personalise such as wireless audio amplifiers, promotional headphones, mobile solar chargers, etc.
A trendy goodie idea
Do you want to stand out from the crowd with your business gift? Opt for a trendy corporate goodie. Prospects and customers are often attracted to trendy items. So stay on top of the latest trends to stay ahead of the competition. As soon as all companies are interested in a particular promotional goodie, it loses its originality. A trendy goodie can be an insulated water bottle, a cutting board, a reusable mug, etc.
Wine goodies
Wine goodies can also be very original if you choose a quality brand. You can even enter into a partnership with a prestigious chateau if possible. A luxury champagne box is also an excellent and original goodie idea if you are looking for a corporate gift for your partners and key accounts. Wines and spirits are exceptional promotional goodies that are always appreciated by those who receive them.
Visible company goodies
As a reminder, the purpose of giving a corporate gift is to advertise your brand. To achieve this goal, your corporate goodies be as visible as possible. Take the time to find goodies that work. Give away a personalised item that will end up in the bin or the back of a drawer. Make sure you order a customisable corporate goodie that will carry your brand in as many places and as often as possible. Remember that the visibility of your communication medium is the visibility of your company. Check out these visible corporate goodies ideas!
An original and useful goodie
Once again, it is important to combine originality with usefulness in order to make your corporate goodies visible. We have already suggested promotional goodies that meet these two essential criteria above. The USB flash drive and high tech goodies in general are among them. Indeed, original and useful goodies guarantee you a high visibility since the beneficiaries will be delighted to use them every day.
A goodie USB key
We're going to take the USB flash drive apart because this corporate goodie ticks all the boxes of a good promotional item. It is an original, useful, modern and practical goodie. Your leads, prospects, customers, employees, suppliers and partners can store all kinds of digital files and documents on it. Moreover, the personalised USB flash drive is a high-tech goodie that is easy to store and carry. Today, it comes in different designs and colours to suit all needs.
Textile goodies ideas
When we talk about textile goodies, the personalised T-shirt and the cap with logo certainly come to mind. However, there are other textile goodie ideas that are more in line with the times. You have to dare to think outside the box to find original corporate goodies such as gloves, a scarf, a hat, a chair headband, an apron, a bandana, etc. The choice is still vast. In addition, advertising text offers many customisation options. Just choose a goodies printing technique that ensures excellent visibility for your logo and company name.
Quality corporate goodies
It is of utmost importance to choose high quality corporate goodies. Recipients will associate your brand with the promotional item you give them. Make sure you choose a well-made corporate goodie. It is essential for your brand image! No matter what type of promotional goodies you choose, quality is a must. Let's take a look at how to recognise a quality promotional goodie.
An advertising goodie from a reliable brand
It's not always easy to check the quality of a corporate goodie, especially if you order online. To be on the safe side, we advise you to turn to a trusted manufacturer. Finding an outstanding goodie idea is essential. But your corporate goodies must be of high quality. Some brands of original corporate goodies are renowned for the quality of their products and their personalisation solutions. These are often well-known brands with favourable customer reviews that can be consulted on the internet.
High tech goodies sold by a serious distributor
If you want to offer your customers, employees and partners a high-quality high-tech goodie, consider working with a reliable seller of customisable corporate goodies. This way, you will not be limited in your choice of brand and design. You will have a better chance of finding an original goodie that meets your requirements and those of the recipients. The distributor will even help you select the right high-tech goodies according to your needs and preferences.
Customisable corporate goodies that work
You need to make sure that the corporate goodies work properly so that the people who receive them as gifts are not disappointed. Such a disappointment could cost the company dearly. Don't hesitate to ask for samples before ordering all the copies you need. It is even advisable to carry out a few tests before distributing your original goodies. This tip applies especially to high-tech goodies.
A practical goodie idea
It is essential to find an easy-to-use promotional gift idea. Some companies end up offering business gifts that are superfluous or require special knowledge to use. This risk is quite present when you decide to offer a high-tech goodie. Simplicity remains your best ally! Here are our tips for finding an original and practical goodie.
Functional corporate goodies
What could be better than a cheap goodie that makes life easier? You can choose a promotional goodie that has real added value. This is particularly true of a personalised key ring. This is an ultra-practical promotional gadget that companies don't immediately think of. However, everyone needs one, as we always lose sight of our keys at some point. The USB key with logo also meets this criterion as it is functional.
A modern high-tech goodie
In general, a high-tech goodie is a modern corporate goodie idea. Modernity often means a well thought-out promotional object in terms of handling and use in general! Opt for a high-tech corporate gift that is both ergonomic and designer. A modern goodie idea often rhymes with practicality, as the technology deployed aims to make life easier for users. You can opt for a small quantity of cheap goodies to satisfy the recipients.
An easy-to-use corporate goodie idea
As already mentioned, it is important to choose a promotional gift. Remember that the aim is to give a quality item that the recipients will use as often as possible. If you give them a gizmo that is difficult to use, they are likely to forget about it. Make sure that your communication material is very easy to use. It should not be cumbersome either.
Original and committed goodies
Eco-responsible communication is an art! Nowadays, consumers and professionals are aware of environmental issues. As a result, they have more confidence in brands that make ecology a real corporate value. By offering an eco-friendly business gift to your prospects and customers, they will have a better appreciation of your brand. Find out how to choose a business goodie that is both original and committed.
Environmentally friendly promotional goodies
As part of your communication strategy, show that you are contributing to the preservation of our planet with an original and ecological goodie. It's always a winning point with your target. We can suggest a personalised biodegradable cable, a bamboo office goodie, a recycled plastic trade show goodie, an organic cotton tote bag, a wooden Disney goodie, etc.
Customised local business goodies
Giving a personalised gift made in your region is also a great idea. Fair trade is more than just a trend. It boosts the local economy and is good for the environment as it involves very little transport. In fact, that's why local products cost less. It can be a practical gadget, wine, handmade accessories, a gift basket, etc.
A cheap ecological goodie
Many people think that environmentally friendly items are the most expensive. This is not always the case. It is possible to find a cheap green corporate gift. Just look for a local brand that offers good value for money. A reusable cup, a tote bag, etc., the choice of eco-friendly goodies made in France is vast!
