Generally speaking, the main objective of a company is to increase its turnover. Are you at the head of a company and you also want to develop your firm? Know that the loyalty of your customers is the best way to boost your turnover. Never forget that a loyal customer can bring you back 10 other prospects. So, why not make the most of this channel, which helps promote the economic prosperity of your business? There are many techniques to retain a customer, such as social media presence, emailing, sponsorship, loyalty programs, etc. There is no shortage of good techniques, but one of the most effective is the business gift. It is for this reason that today, many companies are exploiting this technique to retain their customers. A question arises, is this really a winning strategy? Spotlight on this marketing strategy.
A personalized corporate gift to build loyalty
Before going into details about the corporate gifts personalized, it is worth remembering the importance of customer loyalty. It is clear that the life of a business is really threatened without loyal customers.
Develop your business relationships
Whether you like it or not, loyalty remains at the heart of the marketing strategy. So, if you want to succeed in the business world, consider retaining your customers. In addition, as we often say, the customer is king. Pamper your customers, make them happy, answer the questions that bother them, listen to their desires, respond effectively to their needs, etc. You must take good care of your customers so that they remain loyal to you, and to your products or services. It is one of the best solutions to prosper in the business world.
Corporate gifts to retain your partners
For example, if you promise something to your customers, by all means, do your utmost to honor your promises. Otherwise, you risk losing big. You will have understood that the stakes are high. So be very careful in all the actions you are going to take. Tell yourself that retaining a customer costs less than acquiring a new one. By way of illustration, if you want to acquire a new customer, know that you must first of all advertise which is sometimes very expensive. On the other hand, if you already have a customer, to retain them, you do not have to spend (advertising campaign, travel expenses, etc.) an insane amount. You can do this by sending him a few emails (almost free), offering him a cheap personalized business gift such as a touch pad. In addition, according to several studies carried out, a loyal customer buys more than others.
Personalized business gift, what you need to know
The corporate gift is one of the best techniques to retain your customers. By definition, it is a gift, generally a service or an object, that a firm offers to its collaborators, partners, employees or customers. This technique has already existed for several years. Until today, many companies use this marketing strategy.
Business gift, one of the best ways to retain your customers
Nowadays, the choice of business gifts personalized possible is very wide, but the most common are textiles, key chains, baskets, pens ... Recently, in the digital age, many gifts have appeared on the market such as geek items , Advertising USB, webcam, mouse (computer) and many more. Generally speaking, the promotional gift is a personalized business gift. However, there are also luxury business gifts reserved for the company's most prestigious clients.
Luxury business gifts are plentiful. It can be a major brand pen, fashion accessories (jewelry, watches, etc.), corporate gift boxes thematic (gourmet dinners, travel, etc.), etc. When a company decides to offer a luxury gift for its customer, it also pays great attention to the packaging. Indeed, the latter is almost as important as the gift object itself. The delivery of this type of gift is usually done by hand, by post or by courier. There are many occasions to offer gifts to customers, such as the end of year holiday periods or the company's anniversary. It is an act that at first glance seems trivial, but, in truth, it is a gesture that is very important to the client. This symbolizes the good relations between the company and its client. Giving a gift helps preserve this relationship between the two parties.
When to offer personalized business gifts to your customers?
It should be noted that giving gifts should not be done automatically. First and foremost, you need to know: why are you offering vsbusiness networks and when to offer them?
Choose the right date to offer your personalized business gift
Indeed, you must choose key dates so that the professional gifts you are going to give are really effective. So, before you even think about the types of promotional items to give away, think about the dates! Ask yourself the question: when are the best times to offer personalized corporate gifts to your customers? As a reminder, corporate gifts should be useful, durable and targeted as gifts. smartphone accessories. You should not therefore offer them at random, without thinking of specific dates or events. For example, if you plan to give a gift to your spouse, the ideal is to choose the right dates: birthday, Valentine's Day, Christmas, etc. And it's exactly the same in the world of business gifts.
One of the best times to give a personalised business gift to your partners or clients is on your company's anniversary. This is a very important date in the life of your company. To mark this anniversary, you can organise a small party by inviting your loyal customers. During this occasion, you can offer gifts in a relaxed manner. If your customers cannot come to the party, you can send them the gift in question by parcel. 2 years, 5 years, 10 years... make this a unique day. Celebrate this day with all those who have accompanied you over the years. The end-of-year celebrations are also one of the best times to give pleasure to your customers, employees, suppliers, etc. There are also other one-off events in the life of your company, such as a change of premises, the award of a prize, etc.
The main advantages of personalized corporate gifts
One of the biggest is customer loyalty. Indeed, by offering this type of end of year corporate gift, the customer can only be happy with your gesture. He can only appreciate your gift. A personalized gift is always fun to receive. When you offer it to your customer, they will feel unique. He will certainly feel the importance you place on him.
To effectively retain your customers, partners, companies ...
When you make your customer happy, you give the customer confidence. He will not look elsewhere because he trusts you, your products and your services. If your client is satisfied with your service, he will discuss it with those around him. It will only speak good of your company. If not, he is not going to waste his time advertising your product because he is not satisfied. So pamper your customers to avoid the "bad buzz"!
Offer personalized corporate gifts to communicate effectively
Another advantage of offering a business gift personalized is communication through the object. Note that personalized advertising items such as travel bag will be used to promote the company to your target customers. So, if you want to make your company known quickly, why not let yourself be tempted by this efficient and rapid marketing strategy. Communication by object is a very effective mode of communication that should not be neglected. The objects speak for themselves! For example, if you are offering t-shirts with your brand logo to your loyal customers, when they wear them on a daily basis, in stores, in alleys, to the doctor ... other prospects will be able to see them. They may be curious when they see your logo: what products do you sell, what are your services, etc. You must therefore choose your professional gifts so that they are 100 % effective.
How to choose the right business gifts?
Today, it is clear that the best selling corporate gift are more and more numerous. There is something for everyone. However, for gifts to be effective, it is strongly recommended that you choose them well.
The criteria for choosing your personalized corporate gifts
Make sure you choose the right gift! The latter will reflect your image with your customers or future customers. Whether you are an artisan, an association, an SME or a large company, do not neglect the choice of your business gifts. Nowadays, the choice is so vast that it is not easy to navigate. To make sure you're making the right choice, think ahead about your targets, when you plan to give the gift, when you'll distribute it, the budget, etc. You should also think about choosing useful and functional custom objects like a sports camera.
Asking the right questions is essential for the company
To choose your corporate gift, you need to ask yourself the right questions: who are you going to give the gift to? Who is your target? (female or male target…) What age group are you targeting? Is it your suppliers, your customers or your employees? Once you have answered all these questions beforehand, you will know roughly which objects advertising will turn you. Then also think about when you are going to distribute these gift items. During a seminar or trade fair, the choice of distribution is a crucial point in the choice of gifts. These should be easy to distribute. The last point and not the least in the choice of the personalized gift object, it is the utility! For this your object to be effective, be sure to opt for a useful gift, that is to say a business gift that he can use on a daily basis.
The most effective personalized business gifts
If you plan to adopt the technique of communication by object to build loyalty or to promote your brand, you must therefore choose the right objects.
Opt for useful and effective business gifts
To choose well, gifts-hightech.fr guides you to know the different types of promotional items. Below are some of the most common. These are useful gifts that your customers can use in their daily life like the promotional bag. The latter is one of the useful and effective personalized business gifts. They can take it wherever they go: to supermarkets, in the street, in the metro, etc. They will be able to store their shopping, their belongings, etc. Goodies are also essential. It's a original corporate gift the most famous. In this category, we can cite the small geeks gadgets like the famous USB key, the pen, the connected key rings, etc. Companies generally engrave their logos on Goodies to get the message across.
A wide choice of business gifts
Books and magazines are also very practical and effective. If you want to gain new customers, consider gifting books and magazines. People love to read and discover new offers through these types of media. During an event where you plan to distribute them, hire hostesses to better offer them to the public. If you don't want to spend a lot of money on this kind of advertising campaign, you can always email the content of the book. Many companies also use promotional mugs. These customizable objects will be useful to customers in everyday life. For many, it is an essential item in everyday life. This kind of gift includes glasses, cups or plates. In the morning, when your customer goes to drink their tea, they will come across your personalized mug. It will naturally think of your business.
Today, professionals in the world of corporate gift box custom are many. So please choose carefully to ensure the good quality of business gifts. Also do not hesitate to compare the different prices of the sellers. By comparing, you will be guaranteed to find the best price on the market! Seek advice from other companies, as they may have some good advice for you in choosing CE gifts or others.
Also discover our JBL speakers personalized with your logo or personalized message.