The business gift is a gift that companies generally give to its customers and partners to consolidate with business ties with them. In other words, it is a marketing tool intended to retain the customer or the partner. It is therefore less basic and less classic than promotional items. It must be as personalized as possible, and above all, offered to the right recipient at the right time. Thus, promotional goodies such as ordinary pens with your logo or key chains cannot constitute a business gift.
You will understand, these small gifts occasionally offered to customers and partners are of great importance to your business. Before choosing the business gift ideal, here are some things you should know about this type of gift.
- You can offer a high-tech business gift to your partners and customers during special events such as trade shows, conferences, the signing of a contract, or the anniversary of a collaboration.
- The business gift can take many forms, the choice depends mainly on the person you want to target. If you want to stay in the memory of your various partners, take the time to choose the object that you will offer as a business gift.
- Pick the right time to give your business gift. Avoid offering your gift near the signing of a contract or the renewal of a collaboration. Your gift could indeed be considered as a means of pressure. The ideal would be to wait for the signing and renewal of collaborations to offer your business gift. It will thus be perceived as a thank you for the service rendered and for the trust.
The main points to be observed when choosing a business gift
The business gift must remain symbolic
The business gift main objective is to maintain a good relationship between you and your various partners and customers. Giving a business gift is therefore in a way to retain your associates and customers. It is often customary to offer this type of gift to thank the various partners for their trust and loyalty. This gift testifies to your desire to continue your collaboration with the recipient. To prevent the business gift from being perceived as a bribe or attempted corruption, however, it must remain symbolic. Of course, you can offer an expensive item to your various partners, but you must however ensure that the price of the said gift is proportional to the value of your professional exchanges. If it is too expensive, your client or partner may be embarrassed. He may think that if you are able to give him such a valuable gift, it may be because you can generate too large a profit margin on the products or services he is offering you. This could be detrimental to you and change the nature of your exchanges in the future. If it's too cheap, your client or partner may get upset because they may see it as disrespectful on your part.
The business gift must be adapted to your target
The business gifts must be meaningful. As such, it must be perfectly suited to your target. It goes without saying that you should not offer the same to a man and a woman. The item you choose as a business gift should also be of high quality and match the position of the person you are targeting. To avoid the odds, we advise you to learn about the target, their tastes, passions, age, etc. This will allow you to personalize as much as possible the items you are going to give as a business gift. For example, a techie will appreciate tech gadgets like connected objects gifts, sound bars, etc. Either way, always make sure to select a practical product that your partner can use on a daily basis. Also avoid missteps such as offering an item from a competing brand to a partner who, in fact, manufactures and markets the same type of item, for example.
Some examples of business gifts
In our online catalog we offer a variety of products that could very well serve as business gifts. All our proposals are original and of high quality. By browsing our different sections, you will easily find the products that meet your needs. Even if you want to place an important order, have no fear, our stock is large and we can easily meet all your needs. Whatever the size of your order, we offer you a quick quote and guarantee you an express delivery. Here we present to you some of the most commonly chosen products as a business gift. You will thus have a first idea of what is generally done, if you do not yet have a precise idea of what you want to offer by way of business gift.
- Custom objects
For the business gifts that you give to all your customers and partners on the occasion of the end-of-year celebrations, it is common practice to offer a personalized business gift, adorned with the logos and name of your company. business. Between umbrellas, hard drives, etc., you will be spoiled for choice. Whatever type of object you choose, keep in mind that the main goal here is not to showcase your business. Personalization should therefore be as discreet as possible. Thanks to our different marking techniques, we are able to personalize the objects of your choice, according to your needs.
- Multimedia objects
Many companies also choose to offer multimedia objects as a business gift. If you want to show off the modern side of your company, this type of object is perfect. In our online catalog, we present a wide choice of touch pads, connected watches, smartphones that you can offer as business gifts to your partners.
- Office accessories
Office accessories, as long as they are of very good quality, can also serve as a business gift. If you are giving the gift to a man, we recommend quality writing instruments such as a set of branded pens, for example. If you are going to give the gift to a woman, we recommend leather goods like the speaker or a tablet case instead. In our online catalog you will find various quality office accessories, ranging from the classic Waterman pen to the Parker fountain pen and inkwell box, including speakers, notepads, etc.
- The wine or champagne box
In Europe, it is also common practice to offer a wine box or champagne as a business gift. However, the bottle must be of good quality, such as Lansen Black Label champagne or Ruinart Brut. Depending on your budget, you can offer just the bottle or choose a box that also includes two flutes. So if your client wants to drink with you or someone else, they can do so directly.
Points to be observed in the case of foreign employees
Business gifts aren't just for local employees. It is mainly foreign partners who benefit from this type of gift. Before offering a business gift to one of your foreign employees, first find out about the different customs and practices in their country of origin. This will help you avoid the odds that may offend your partners. If you want to give a business gift to an Indian coworker, find out if this practice is common in their company. In India, such a gift is often seen as an attempt at bribery. It could be that your client or partner is not authorized to take this kind of gift.
Examples of exceptional practices for certain countries
If you have a Chinese collaborator or customer, then you should pay attention to the value of the business gift that you are offering. In this country, it is appropriate to offer an expensive gift to those who are esteemed. As proof of the value of the gift, it is customary to leave the label or attach the purchase invoice to the package. The Chinese also appreciate products made in France, which are considered luxury products. As a business gift for your Chinese employees, you can, for example, opt for this wine box consisting of a bottle of a French vine and various sommelier accessories. You will find other objects of the same kind in our online catalog.
If you want to offer a business gift to a partner from the Middle East, you must outlaw anything related to the sphere of intimacy. Forget the electric razor, the branded electric toothbrush, etc. Alcoholic drinks are also to be avoided. If you have any doubts, do not hesitate to contact us, our experts are empowered to inform you about the type of gift that suits you according to your budget and your target.
