Customer loyalty is a crucial strategy for developing a business. The objective is to always expand the customer portfolio. So, in addition to prospecting, it is important to keep those who have already bought the brand's products. In this respect, the customer gift can help. It enhances the recipient's value, surprises them and simply makes them happy. But to achieve the desired effects, you need to know how to choose the right gift.
Define the type of gift to give to customers
The customer gift is a real growth lever for your company. It shows the gratitude you have for your customers. It also helps to build customer loyalty in an effective way. But to achieve such a goal, you have to choose an item that the recipients appreciate. The most difficult thing is to find a gadget that everyone likes. As part of your marketing strategy, you have probably already established personas for your buyers. You can take this into account when choosing your customer gift.
At the moment, high-tech gifts such as USB sticks, connected watches, mouse pads, power banks, headphones, etc., are very popular. On the other hand, some business gifts are classics, including key rings, gift vouchers, sweets, etc.
Choosing the right time to offer a customer gift
Companies usually give gifts to consumers to mark a special event. You can prepare a beautiful end of year customer gift to thank the people who have chosen your brand over the past year. It's also a great way to wish them a happy new year and show them that you'll still be there for them in the future. The end of the year is a time for sharing, so it's the best time to give a corporate gift.
However, it is quite possible to choose another time to give a customer gift. It could be for a new product launch, a company anniversary, the signing of a major contract or a business event such as a trade fair.
Choosing a personalised customer gift
Corporate gifts of any kind should be avoided at all costs! Of course, the aim is to thank consumers and build loyalty. But it is also an advertising gadget that serves to convey your brand image. Moreover, recipients always prefer custom-made gifts, as they prove that you did not choose them at random. They are therefore more rewarding. In this respect, High-tech gifts can help you. The site offers customisable high-tech gifts.
Don't forget to add your logo and company name. Depending on the size and shape of the customer gift, it is even possible to add the company's baseline. For gifts for key accounts, you can even add their name to impress them and make them more happy.
